ASK: Our client wanted to design and develop a national campaign website for an existing campaign containing multiple content streams within their CRM. The goal was to reduce content, optimize engagement, decrease administrative support, and increase conversions.

SOLUTION: We assisted with the development of a branded organizational design that reduced the content scope to a few pages and prioritized conversions. Using this design, our team created a templated structure that allowed internal staff to quickly make content or structural changes on the fly. The website included configurable automated switches for pre-registration period, campaign period, and post-campaign period content display.