ASK: Our client had begun the process of revamping their dated digital presence, and wanted to evolve their operations to better align with the sophistication of their industry peers.

SOLUTION: This was a multi-year strategy which involved system architectural changes, platform migrations, and increased data and reporting sophistication. Initial steps included the implementation of various measurement tools to assess current state and user behaviour in conjunction with internal system data reports. A suite of recommendations was proposed with both short-term (quick win) objectives, as well as longer terms goals in mind. During this period constant consultation and staff changes helped evolve the organizational vision.

HIGHLIGHTS:

• New primary and micro-site development with re-design which included simplified CMS integrations to optimize stability and server load.

• Internal request procedures were developed and refined to improve production flow, accuracy, and accountability.

• End-to-end marketing funnel creation and optimizations with ongoing measurement tools.

• AI tool integration for predictive data analysis and campaign optimizations.

• Data and reporting architectural improvements to provide the necessary elements for improved analysis.

• SEO optimizations and site structural improvements for increased engagement and conversions

• New peer-to-peer fundraising site deployments for operational efficiency improvements and increased revenue streams.

• Improvements for increased security and continued longevity for all digital services and platform integrations with continued growth in mind.

• All upgrades and service improvements were implemented without impacting ongoing production needs and at key moments to alleviate any cost concerns.

• Tools and services were re-evaluated as the organization continued to evolve their level of sophistication and internal skill-sets.

• Total revenue was increased by 2X from our initial engagement!

• Average revenue amount was increased almost 2X!

• Increased monthly donor base by over 2X!

• P2P revenue increased by 3X!