ASK: Our client wanted to design and develop a national campaign website for an existing campaign containing multiple content streams within their CRM. The goal was to reduce content, optimize engagement, decrease administrative support, and increase conversions.

SOLUTION: We assisted with the development of a branded organizational design that reduced the content scope to a few pages and prioritized conversions. Using this design, our team created a templated structure that allowed internal staff to quickly make content or structural changes on the fly. The website included configurable automated switches for pre-registration period, campaign period, and post-campaign period content display.

HIGHLIGHTS:

• Templated micro-site structure which included easily customizable sections for content manipulation by non-technical administrators within a technical CRM environment.

• Integrated a custom GDPR consent model (that we previously helped develop).

• Configurable content switches for pre, post, and live campaign periods.

• Responsive design content optimizations to improve performance on all device sizes.

• Integrated real-time communications tools for increased campaign engagement.

• Multiple content streams / paths for user engagement.

• SEO and tracking optimizations for year-over-year performance assessment.

• Custom CRM report, analytics report, and email marketing performance report design for ongoing internal marketing team assessment.