ASK: Our client needed to create a unique fundraising event site that crossed the boundary between a standardized digital media / email campaign and a live event fundraiser.
SOLUTION: We worked closely with the client to develop a unique, engaging, and highly successful virtual gala event experience for their corporate and individual guests that spanned over several weeks. We leveraged Luminate to create the core P2P site, while integrating some custom functionality, third party systems, and external databases to create the required gamified experience.
HIGHLIGHTS:
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- Assisted the client with a focused communication strategy, for the scheduled delivery of video entertainment and donation appeals.
- A custom Vimeo showcase integration allowed the client to upload video to the service which dynamically generated new Luminate pages for campaign specific communications.
- An integrated virtual photo booth was leveraged to generate a dynamic event photo wall.
- Another custom application was developed to create wall of memories submission cards, which were later aggregated for printing and mailing to each attendee.
- The Luminate ecommerce store was repurposed to create a virtual storefront for symbolic giving in conjunction with a silent auction website integration.
- An externally hosted commenting system was integrated with Luminate SSO, which provided comment stream notifications and content moderation for the client team.